White Label Google Ads Management.
Offer Google Ads without a certified specialist on payroll. Search, Performance Max, Shopping, and YouTube campaigns built, optimized, and reported under your agency's brand.
Plans from $249/mo · resold under your brand
All fulfillment services
View allWhat is white label Google Ads management?
White label Google Ads management is search and shopping campaign fulfillment carried out by an external team but delivered under your agency's brand. Your agency owns the client relationship, presents the strategy, and forwards the reporting; our specialists handle keyword research, campaign builds, bidding, negative keyword management, and ongoing optimization inside the client's own Google Ads account.
Google Ads has shifted heavily toward automation, and that has made it easier to launch and harder to run well. Performance Max hides placement data, broad match now leans on machine learning that will happily spend a budget on irrelevant queries, and smart bidding needs clean conversion data to work at all. The accounts that fail are rarely badly built — they are unmonitored.
The unglamorous work is what produces results: reviewing search terms weekly, pruning wasted spend, feeding accurate conversion values back to Google, and keeping campaign structure aligned with actual conversion volume. That maintenance discipline is exactly what an agency running Google Ads between other projects finds hardest to sustain, and what a dedicated fulfillment team does by default.
What our white label Google Ads service includes
Search, Shopping, Performance Max, and YouTube — the full Google stack, delivered under your agency's brand.
Search Campaigns
Keyword research, ad group structure, responsive search ads, and continuous query sculpting.
Performance Max
Asset groups, audience signals, and listing group structure built for visibility rather than a black box.
Shopping Campaigns
Merchant Center setup, feed optimization, and product segmentation for e-commerce clients.
Conversion Tracking
GA4 and Google Ads conversion setup with enhanced conversions and accurate value reporting.
Negative Keyword Management
Weekly search term reviews that cut wasted spend before it compounds across a month.
Bid Strategy
Smart bidding configured against real revenue data, with targets adjusted as conversion volume matures.
Landing Page Guidance
Quality Score diagnostics and specific page recommendations, with our design team available to implement.
White-Label Reporting
Monthly spend, conversion, CPA, and ROAS reporting with recommendations, carrying your agency's logo.
Our Google Ads fulfillment process
Measurement first, then structure, then the weekly maintenance that actually compounds results.
- 01
Onboarding
You provide the client's goals, target CPA or ROAS, budget, and access to their Google Ads account.
Work begins within 24 business hours. We request access to the client's existing account — it stays theirs, along with all historical data.
- 02
Account Audit
We analyze historical performance, wasted spend, conversion tracking accuracy, and Quality Score patterns.
Nearly every inherited account has duplicate or miscounted conversion actions. Smart bidding optimizing against inflated conversions burns budget quietly.
- 03
Tracking Verification
Conversion actions, GA4 linkage, and enhanced conversions configured with correct values and deduplication.
Google's automation is only as good as the signal it receives. Fixing measurement is the highest-return work in most accounts.
- 04
Campaign Restructure
Structure rebuilt around conversion volume — consolidated where data is thin, segmented where volume supports it.
Over-segmented accounts starve every campaign of the data smart bidding needs. Structure follows available volume, not habit.
- 05
Ad & Asset Production
Responsive search ads, extensions, and Performance Max asset groups written and built per ad group theme.
Ad strength is not a ranking factor, but asset variety genuinely affects delivery. We write per theme rather than recycling generic copy.
- 06
Launch & Learning
Campaigns go live with conservative bid targets, then targets tighten as conversion data accumulates.
Setting an aggressive target CPA on day one suppresses delivery entirely. Targets are earned as the account learns.
- 07
Weekly Optimization
Search term reviews, negative keyword additions, bid adjustments, budget pacing, and ad testing.
This is the work that separates accounts that improve from accounts that drift. Broad match without weekly query review is a budget leak.
- 08
Monthly Reporting
A branded report covering spend, conversions, CPA, ROAS, wasted-spend savings, and the next month's plan.
Written to forward as-is, with decisions explained so your account manager can defend them on a client call.
Why agencies outsource Google Ads to Elvate
Google Ads punishes inconsistency more than most channels. An account left alone for three weeks with broad match and smart bidding will keep spending, and the damage only becomes visible once a month of budget has gone to irrelevant queries. Sustained weekly attention is the whole job, and it is precisely what agencies struggle to protect when client work gets busy.
Charging a flat fee rather than a percentage of ad spend also removes a conflict of interest that most clients quietly notice. We have no financial reason to recommend a budget increase, so when we suggest scaling it is because the data supports it — which makes the recommendation considerably easier for your account manager to defend.
- Client keeps their Google Ads account and all history
- Flat fee — never a percentage of ad spend
- Weekly search term reviews, not monthly check-ins
- Conversion tracking verified before any restructure
- Merchant Center and feed work included for e-commerce
- Decisions documented so you can defend them to clients
White label Google Ads pricing
A flat management fee per client, with weekly search term reviews on every tier.
Starter
- Suggested retail
- $749
- Your margin
- $500 (67%)
- Up to $5k monthly ad spend
- Search campaign management
- Conversion tracking setup
- Weekly search term reviews
- Monthly white-label report
Growth
- Suggested retail
- $1,297
- Your margin
- $848 (65%)
- Up to $20k monthly ad spend
- Everything in Starter
- Performance Max & Shopping
- Merchant Center & feed work
- Landing page recommendations
Pro
- Suggested retail
- $2,449
- Your margin
- $1,600 (65%)
- Unlimited ad spend
- Everything in Growth
- Full account restructure
- Named specialist in your Slack
- Priority turnaround
Retail prices are a suggestion — you set what you charge. Month to month, no minimums, 14-day money-back. Management fee only — your client pays their ad spend directly to the platform, and we never mark it up or route it through us. Campaigns run in your client's own ad account.
White label Google Ads vs. the alternatives
| Factor | In-House Specialist | % of Spend Agencies | Elvate White Label |
|---|---|---|---|
| Monthly cost | $6,000+ salary & benefits | 10-20% of ad spend | From $249 per month |
| Incentive alignment | Neutral | Paid more to spend more | Flat — no spend incentive |
| Account ownership | Client's | Sometimes agency-owned | Always the client's |
| Optimization cadence | Varies with workload | Often monthly | Weekly as standard |
| Shopping & feeds | Depends on the hire | Frequently extra | Included on Growth |
| Time to start | 6-10 weeks recruiting | 2-4 weeks onboarding | Within 48 hours |
Frequently asked questions
What is white label Google Ads management?
It is Google Ads fulfillment performed by an external team and delivered under your agency's brand. We handle keyword research, builds, bidding, and weekly optimization inside your client's account; your agency presents the strategy and reporting. The client sees only your agency.
How much does white label Google Ads management cost?
Plans start at $249 for Starter, $449 for Growth, and $849 for Pro — per client, per month. You buy per client rather than signing a retainer, so you can start with one account and add more as you close them, marking each up however you like. Past roughly four active plans a dedicated team at $1,800/month for 20 hours usually works out cheaper, and we will tell you when you cross that line.
Who owns the Google Ads account?
Your client does. We request access to their existing account rather than running campaigns from an agency-owned one, so they retain conversion history, audience lists, and account learning regardless of what happens to the relationship later.
Do you manage Performance Max and Shopping?
Yes, on the Growth plan, including Merchant Center setup and product feed optimization. Feed quality is the single largest lever in Shopping performance and is frequently the reason an e-commerce account underperforms despite a healthy budget.
What's the minimum ad spend you'd recommend?
Around $2,000 to $3,000 a month per client gives smart bidding enough conversion volume to work with. Below roughly $1,000 a month, automated bidding rarely accumulates enough data to optimize, and results tend to be noise. We will say so during onboarding rather than taking on an account that cannot succeed.
How often do you optimize the account?
Search term reviews, negative keyword additions, and bid adjustments happen weekly at minimum, with budget pacing monitored continuously. Monthly-only management is how broad match campaigns quietly waste a quarter of a budget.
Can you fix an account another agency built?
Yes, and it is a common starting point. We audit for wasted spend, duplicated conversion actions, and structural problems, then restructure in stages rather than all at once so the account does not lose its learning entirely. The audit findings usually make a useful conversation for you to have with the client.
Will my clients know you're involved?
No. All reports and strategy documents carry your branding, we sign NDAs, and we never contact your clients directly. We appear in the account as a linked manager account that your agency controls.
Related services
White Label PPC
The full paid-media program across every channel, for clients running more than search alone.
White Label Facebook Ads
Meta campaign management, creative testing, and CAPI tracking under your brand.
White Label SEO
Pair paid search with organic so clients stop renting all of their traffic.
Add Google Ads to your service menu
Certified specialists running your clients' accounts under your brand, at a flat fee that never scales with spend.