Funnel Setup

A funnel is not a landing page with an upsell bolted on. It is a sequence of decisions where each step either earns the next click or loses it, and the leaks are rarely where people assume. Most funnels do not fail at the offer; they fail at a form with too many fields, a checkout that asks for an account, or a promise on the ad that the page never repeats.

We map the journey before building anything, then instrument every step so the drop-off is visible rather than guessed at. Testing follows the data: if 80% of the loss happens between the page and the cart, no amount of headline testing will fix it, and we will say so rather than bill for the experiment.

Working through an agency, we build in your client's own accounts and tooling wherever possible, so nothing depends on access we control. You approve wireframes before design and design before build, which keeps revision cost at the cheap end of the process rather than the expensive end.